Strømbergs Plast AS has helped large and small companies handle their waste with tailor-made solutions for over twenty years. INFIGO built the custom-theme WordPress site that presented that range and got buyers to the right equipment.
01 · The context
A catalogue, not a brochure
For a supplier whose business is a broad range of waste-handling equipment, the site lives or dies on the product listing. A visitor arrives knowing roughly what they need - a container for a fish farm, sorting bins for a school - and has to reach it fast. So the build put products at the centre and organised everything else around getting people there.
02 · The build
Two filter axes and a form in the right place
We coded the supplied design into a custom WordPress theme and ran the product listing on FacetWP, filtering by industry and by category at the same time. Those two axes are how this market actually thinks: what business the buyer is in, then what kind of equipment they need.
The rest of the site is the supporting cast that earns trust before the enquiry: a substantial categorised FAQ, a blog, an about page with a full employee directory so the company reads as people rather than a logo, and a pop-up price-request form on the products themselves.
03 · The long haul
Re-platformed, eventually
The company has since moved its site onto a different platform built by others. The version here is the one that did the selling in the years between - and the shape of it, industry-first filtering with the enquiry form where the interest is, is still how a catalogue site for this kind of supplier should work.
What we delivered
- A custom WordPress theme built faithfully from the supplied design.
- FacetWP filtering by industry and category with live counts.
- A categorised FAQ, a blog, and a full employee directory.
- Per-product price-request forms built on Contact Form 7.
