Nytrapp is a Norwegian staircase manufacturer with more than a decade on the market and thousands of staircases delivered. INFIGO built the WordPress site that shows that work off.
01 · The context
A catalogue that should feel good to move through
For a maker whose product is judged on craft, a flat list of photos would undersell it. The brief leaned hard on user experience: readability first, then the sort of considered motion that makes browsing the finished work feel deliberate rather than dutiful.
02 · The build
Animation with readability underneath
We coded the supplied design into WordPress with the interaction built in, not bolted on afterwards. An animated slider carries several transition effects and stays smooth on the front end, so the movement reads as polish and never gets in the way of reading the page.
The two working parts sit behind that surface: a reference gallery whose categories the team manages from the admin, and a categorised FAQ where every answer can be rated by the reader.
03 · The long haul
Still selling staircases
The site went live in 2019 and is still the company’s storefront today, on the build described here. For a small manufacturer that is the whole test: the site kept working, so nobody had to buy a new one.
What we delivered
- A WordPress build with the design’s motion implemented, not approximated.
- A category-filtered reference gallery managed from the admin.
- A categorised FAQ with per-answer reader ratings.
- A 2019 build still live today.
