Meierikvartalet is a new urban quarter in the heart of Lillestrøm: 300 environmentally friendly, BREEAM-certified apartments with retail and dining on the ground floor. INFIGO built the launch site that put the development in front of buyers before a single apartment was finished.
01 · The job
Sell a place that does not exist yet
Before the first apartment goes on sale, a developer has a plan and a promise and little else. The site had to make that tangible - the vision for the quarter, the sustainability credentials, the Lillestrøm location - and turn it into one clear action: register your interest. Every visitor was a potential buyer to capture and hand to the sales team.
02 · The build
A launch site built for leads
Built on the same custom WordPress theme and ACF page builder behind our other Norwegian property work, the site led with imagery and a single “meld interesse” call to action feeding the sales agents directly. Pages were assembled from content modules, so the marketing could move with the project - from early teaser to apartments on sale - without a rebuild each time.
