Work · Mały Żuczek

Mały Żuczek

Mały Żuczek

A website and logo for a Gdańsk nursery network, built so new locations can be added and branded on their own.

Started
2020
Role
Design & build
Status
Live
Mały Żuczek

Mały Żuczek is a private nursery network in Gdańsk. When the site was built it was growing one location at a time, and INFIGO designed and built the group its site - and its logo - so that each new nursery could be added and given its own character without a rebuild.

01 · The context

A network that keeps adding rooms

At build time the site listed locations in Zakoniczyn and Łostowice and announced the next one. A site for a single nursery is easy; one that has to absorb the next location, and the one after that, needs the structure for it from day one - separate pages, separate contacts, one consistent brand over all of them.

02 · The build

Locations as first-class pages

We built the site from scratch in WordPress so the group adds new facilities over time and personalises each one, rather than flattening every location into the same template. Each nursery carries its own map, address and contact details; the shared layer - the offer, the photo gallery, the enrolment form - stays consistent across the network.

The identity came from the same desk: we designed the group’s logo, so the site and the brand were made for each other.

03 · The long haul

Still the nurseries’ site

The site is live today on the build described here, still running on our theme, still the place parents check hours and get in touch. For a business whose customers change every year or two, staying findable and current is the whole job.

What we delivered

  • A WordPress site for a multi-location nursery network, designed and built from scratch.
  • Per-location pages with their own maps and contact details.
  • The group’s logo and visual identity.
  • A photo gallery and enrolment contact form parents actually use.
01

Every nursery is a place of its own

Each location gets its own page - the map, the address, the phone, the direct e-mail - so a parent checks the nursery they actually mean, not a generic contact page. When the network grows, the next location slots in beside the others.

malyzuczek.pl
Every nursery is a place of its own
02

A logo made to fit

We designed the group's mark as well as the site: the little bug, hand-drawn lettering, the blue and yellow the whole identity runs on. The brand the site presents is one made for it, not a template's leftovers.

malyzuczek.pl
A logo made to fit
03

The page parents actually read

Running without a break since January 2013, hours, group sizes, qualified staff - the about page answers the questions parents bring, in plain language, next to the enrolment contact. Trust content, kept current by the nursery itself.

malyzuczek.pl
The page parents actually read
Mały Żuczek screenshot

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